What truly motivates you? Power, money, family, recognition? What ultimately makes you happy and content? These are your life motives. And these life motives can be made visible: with the help of life motive analysis, the Reiss Motivation Profile® .

Life motives are the "ultimate motives," or "final purposes," of human action. Each of the 16 life motives is present in every person to some degree. Nevertheless, individuals differ in the strength of their expression and the constellation of motives – an individual fingerprint of the "core of their personality."

Those who learn about their motivational profile gain valuable insights into their own personality and can align their life model accordingly.